3 website mistakes that are costing you leads
And how to fix them.
March 21, 2025
1. Treating Your Website Like a Digital Brochure
A common misconception is that simply having your logo, some info, and contact details online is enough. But a successful website should be more than that — it should function as your best 24/7 salesperson.
It should guide visitors, answer their questions, and make it easy for them to take action — like calling, booking, or submitting a form.
Your site should also clearly present your benefits: what sets you apart from competitors? What do you do better, faster, or more efficiently?
A great website delivers value to the visitor. It anticipates their questions, builds trust, and speaks directly to your ideal client.
2. Writing Website Content Without an SEO Strategy
Many business owners write their own content — and while they know their business well, that doesn’t always translate into content that brings traffic or ranks on Google.
That’s where keyword research becomes essential. Without it, you’re just guessing. If your site doesn’t use the words your audience is searching for, it won’t show up.
At Strumark, we offer a free keyword and competitor analysis for every potential client. This helps identify what your customers are really looking for, and sets the foundation for content that performs.
Understanding what your competitors are doing also helps with better positioning. You might focus on speed, quality, or customer experience — while others are focused only on price. Those details matter in your messaging.
3. Using Generic Templates That Don’t Reflect Your Brand
Many websites are built with templates that look like everyone else’s — and they often don’t represent the true value of the business.
Your website should feel unique, reflect your brand, and be tailored to your audience. But beyond visuals, it should also be built to perform.
Here are the essentials your website must have:
Fast loading speed – Visitors won’t wait longer than 3 seconds.
Strong security (HTTPS) – Crucial for trust and SEO.
Mobile optimization – Most visitors are browsing on phones.
Clear navigation – Make it easy to find information.
Well-written headlines – Each section should clearly communicate what it’s about.
Google tracks how people interact with your website. If users visit your page and quickly leave because they can’t find what they need — or the site is slow — that’s a negative SEO signal.
How Strumark Helps You Avoid These Mistakes
At Strumark, we build fully custom websites from scratch using WordPress + Elementor. We don’t just design — we write your content, optimize it for SEO, and tailor the entire experience around your audience and your goals.
Clients don’t need to worry about writing, editing, or uploading content — we handle everything based on a short questionnaire that captures your unique strengths.
And for new businesses, we include a professional logo design as a bonus — something most agencies charge extra for.
Whether you’re in carpet cleaning, law, HVAC, or any local service industry — your website is your central marketing hub. Every ad, post, and referral points back to it. Make sure it works.
Ready to start? We offer a free keyword and competitor analysis — no strings attached. Just visit the homepage and fill out the short form.
Your next client might already be searching — let’s help them find you.
Prefer listening over reading?
You can also listen to this article as a podcast episode:
In this episode:
Learn how three common website mistakes could be costing you leads — and what you can do to fix them.
If you’re a small business owner or service provider, this episode is for you.
At Strumark, our goal is to turn your website into a tool that actually works for you — bringing real results, saving you time, and increasing your visibility through smart SEO.
Get a free keyword analysis for your business
I’m excited to help you uncover the right keywords for your business. Sign up for your free keyword analysis today.
Ljubo Struharik, Founder & CEO of Strumark
