How to choose the right domain and hosting
for your business

Your website’s success starts with the right domain and reliable hosting. Follow our step-by-step guide to make smart choices and stay in full control of your online presence.

Guide to buying domains and hosting

Why choosing the right domain matters

Your domain is your business’s online address. It should be easy to remember, reflect your brand, and target your audience. You can choose:

Brand-focused domains

Brand-focused domains, like strumark.com, emphasize your unique identity and help build long-term recognition for your business. At Strumark, we often recommend brand name domains because they are typically shorter, more memorable, and work seamlessly across all marketing channels.

When paired with a well-crafted, on-page SEO-optimized website, the domain itself has minimal impact on SEO rankings—a significant shift from how things worked in previous years. They also integrate beautifully into printed materials, email campaigns, and social media, creating a cohesive and professional image for your brand. This makes them an excellent choice for businesses looking to grow their presence and establish a strong, recognizable identity.

Exact match domain

These are great for local SEO because they include keywords your customers are searching for. An exact match domain is a URL that consists of the keyword or keyword combination you want your website to rank for. That’s why it’s also called a keyword domain. Using an EMD can increase your chances of appearing in search results, especially for local searches.

When choosing a domain, keep it short, avoid hyphens, and use common extensions like .com for credibility.

The best hosting providers for WordPress

Reliable hosting is the foundation of a fast, secure, and functional website. Here are top providers we recommend:

1. Hostinger

Affordable, beginner-friendly, and optimized for WordPress. Perfect for small business websites.

2. Elementor hosting

Seamless integration with Elementor, offering top-notch speed, support, and pre-installed WordPress.

3. SiteGround

Renowned for excellent customer service, high performance, and WordPress-specific features.

Each of these providers ensures your website loads quickly, stays secure, and scales as your business grows.

Why we don’t resell domains and hosting

At Strumark, we believe you should have full ownership of your website. That’s why we don’t resell domains or hosting. Instead, we guide you through purchasing these essential tools in your name.

This approach gives you full control over your website and ensures your investment stays protected. Plus, we’re here to help every step of the way—from choosing the right provider to setting everything up.

Step-by-step: buying a domain and hosting

Getting started with a domain and hosting might feel overwhelming, but it’s simpler than it seems. With a few straightforward steps and our support, you’ll have your website set up in no time. At Strumark, we help clients choose the right domain, hosting plan, and guide them through the entire registration process—making it stress-free from start to finish. Here’s how it works:

1. Pick your domain name

Choose a domain name that reflects your business. It could be brand-focused (e.g., strumark) or an exact match domain (e.g., webdesigndallas) if you want to target specific services and locations. Keep it short, simple, and easy to remember. Tools like Namecheap and GoDaddy are excellent platforms to check availability.

2. Choose your hosting plan

Select a hosting provider based on your needs. Consider your budget, the size of your website, and whether you need advanced features like enhanced security or faster load times. Reliable options include Hostinger, Elementor Hosting, and SiteGround.

3. Link your domain to hosting

After purchasing your domain and hosting, the next step is connecting them. Your hosting provider usually has a simple guide for linking the domain and setting up WordPress.

Need a hand?

We understand this can seem complicated, especially if it’s your first website. That’s why we’re here to help. Strumark supports clients by handling the entire process—from choosing a domain name to linking it with hosting. You’ll get expert advice and complete peace of mind.

Need help choosing the perfect domain and hosting?

At Strumark, we make it easy. We guide you through the process, ensuring you have everything you need to succeed online. Ready to take the first step? Reach out to us today!

How to choose the right domain and hosting for your business