Boost your local search presence with actionable tips, strategies, and templates tailored for service businesses.
Your business description is an introduction to your services and a critical part of your GMB profile. Make it clear, engaging, and locally relevant.
[Your Business Name] offers expert [service] to [target area] customers. We’re known for [key qualities such as customer satisfaction, quality service, etc.], and we’re here to meet your needs in [specific service area]. Contact us today or visit our website for more information!
Strumark tip: Place a GMB link in prominent areas like your contact page or footer and embed Google Maps to show your service area.
Keeping your GMB profile fresh with regular updates and quality photos improves engagement and keeps you competitive. Use updates to showcase promotions, new services, or seasonal offers, giving users a reason to revisit your profile.
GMB Insights provides key metrics about customer interactions with your profile. Use these insights to adapt your strategies and identify which services attract the most interest.
Strumark Suggestion: Cross-reference GMB insights with Google Analytics on your site to identify where customers drop off or engage most, refining both your GMB and site strategies.
By following the steps in this toolkit, service business owners can maximize the effectiveness of their GMB profile, attract more local traffic, and enhance their online presence. With a solid GMB strategy integrated into your website, you’re better equipped to compete locally and drive real growth.