AI Websites: Pros, Cons, and Why WordPress Is Still a Good Choice
Strumark blog
Ljubo Struharik
Article author
AI Summary
AI tools can speed up website development, but quality depends on the knowledge of the person using them. Without a proper structure, SEO, and professional review, a quickly built website can be difficult to maintain and lead to additional costs.
A professionally built WordPress website remains a good choice for small businesses because it offers straightforward content management, opportunities for expansion, and a wide choice of maintenance specialists. Strumark combines AI tools with experience, technical knowledge, and an understanding of the client’s business to build websites that attract relevant visitors and guide them towards an enquiry or purchase.
You have received a quote for a website built with the help of artificial intelligence. Development is fast, the price seems affordable, and the first preview looks quite good. It is understandable to wonder what extra you are paying for when you hire an agency.
You are also paying for what you cannot see in that first preview: research, structure, SEO, straightforward management, and the technical foundation your website needs to run for years.
AI can speed up website development. The knowledge of the person using it determines how useful that website will be to your business.
For small businesses that value attracting customers, controlling their content, and expanding their website later, a professionally built WordPress website therefore remains a very good choice.
What Does “AI Website” Actually Mean?
An AI website is not one specific technology. Quite different solutions can be sold under this name.
A website built through a conversation with an AI tool. This approach is often called vibe coding. A person describes what they want, AI generates the code, and the result is refined through further instructions. Without professional review and a content management system, later changes can be complicated.
A website on a closed platform with AI features. The platform provides an editor and often hosting. This makes getting started easier, but the options for expansion and migration depend on its rules.
A website built on a CMS platform, such as WordPress, with AI assistance. A CMS is a system through which you edit pages, text, images, and products. AI can help with development, while the owner later manages the website through a familiar interface.
So, WordPress and AI can work very well together. What matters is what you receive when development is complete and who will be able to maintain the website.
What Are the Advantages of AI Website Development?
Development speed is a major advantage. AI can quickly create an initial layout, suggest copy, write parts of the code, and help develop an idea.
For a trial presentation, a simple temporary website, or testing a business concept, this approach can be quite sufficient. With a clear brief and professional oversight, AI can reduce some costs and speed up a substantial project.
Problems arise when the initial result is declared a finished business website without checking how it actually works.
What Have We Seen in Practice at Strumark?
Over the past year, several potential clients have contacted us who already had a website built with AI. They approached us after noticing problems themselves.
In one case, when an online store was replicated, a separate page was created for every product variation. This resulted in several thousand pages.
Imagine a product available in several colours and sizes. The customer needs a clear way to choose the right variation, while the owner needs a straightforward way to manage the range. If this turns into a large number of separate pages without a carefully planned structure, maintenance and SEO become considerably more demanding.
Separate pages for variations can make sense. The mistake is creating them automatically without deciding how they will be linked, presented to the customer, and handled in search.
On other websites, we encountered illogical links, poor on-page SEO, and additions that were difficult to implement. These problems are often invisible when you are only looking at the homepage.
An Attractive Appearance Does Not Tell You Whether a Website Is Well Optimised
Before development begins, it is necessary to research what your customers are looking for, how they choose a provider, and what competitors already offer. Only then can informed decisions be made about pages, headings, copy, and links.
Good SEO means that every important page has a clear topic and purpose. UX/UI design should make it easy for visitors to find your offering, understand its benefits, and proceed to a call, enquiry, or purchase.
The technical accessibility of content also matters. Some websites load their main text only after JavaScript runs in the browser. Google can process JavaScript, but errors in that process can make content harder to access. Not all bots have the same capabilities, which is why Google recommends considering server-side rendering or pre-rendering. Google’s JavaScript SEO documentation
This does not mean that JavaScript is bad or that every AI website is slow. It means that the person building the website must know how to check what visitors and search engines can see.
A finished website also involves other responsibilities: choosing the technology and hosting, connecting the domain, configuring a database when needed, security, backups, a sitemap, and Google Search Console. There are also analytics, enquiry tracking, and, depending on campaign requirements, Meta Pixel or Google tags.
A business owner does not need to know all of this. But they should know that someone has taken care of it.
Who Updates the Website When You Want to Add a New Service or Product?
The real test comes when you want to change a price, add a service, or create a page for a new campaign.
In a poorly organised AI project, even a small addition may require generating more code, fixing errors, and carrying out further testing. Depending on the tool, this also uses additional credits or tokens, alongside the time of the person making the changes. A quick initial result therefore does not mean inexpensive maintenance.
It is particularly inconvenient when only the original developer has access to the project, accounts, and conversation through which the website was created.
Your business should not depend on the availability of one person and their AI conversation.
Another specialist can take over a well-documented AI project. This requires the code, access credentials, and clear instructions. Without them, changing providers becomes much harder.
Your business should not depend on the availability of one person and their AI conversation
Why Is WordPress Still a Good Choice for a Business Website?
WordPress provides a familiar content management system, a wide selection of plugins, and a large community of specialists. Its capabilities include content editing, user roles, and extending functionality. Official overview of WordPress features
For a small business owner, this has very practical value:
- Everyday changes are simpler. You can edit text, images, or products through the admin dashboard without regenerating the website.
- There is room for growth. A blog, new services, an online store, or bookings can be added according to your needs and technical plan.
- It is easier to change providers. Many specialists know WordPress, giving you more maintenance options.
- You have greater control. A self-hosted WordPress website can be moved, provided you have the appropriate access, backups, and licence checks.
Of course, WordPress also requires updates, security settings, and quality development. Too many plugins and a poorly planned structure can cause problems on any project. The platform itself does not guarantee results, but it provides a good foundation for long-term use.
Why Is It Important for Us to Understand Your Business?
During development at Strumark, we become so familiar with a client’s products and services that we sometimes joke that we could take calls on their company’s behalf.
Getting to know the business serves a specific purpose. We need to understand what customers ask, what concerns them, why they delay making a decision, and what makes your offering stand out.
Based on this, we create an original design tailored to the business and the audience’s habits. Generic layouts and general copy can easily give the impression that you are the same as everyone else, regardless of the quality of your service.
AI can help with this process too. However, the quality of the result depends on the information it receives, the questions we ask, and our assessment of its suggestions.
Strumark uses several premium AI tools and follows developments in this field daily. Alongside SEO, we also work on preparing content for AEO, meaning direct answers to questions, and GEO, meaning visibility in generative AI responses.
We have covered this in more detail in our article How to Make Your Website Visible in AI Answers.
What Should You Check Before Accepting a Quote?
Before making a decision, ask for clear answers:
- Which platform will the website be built on, and how will you edit the content?
- Who controls the domain, hosting, and access accounts?
- What exactly is included in the SEO setup?
- How much will future additions, subscriptions, and maintenance cost?
- Can another specialist take over the website?
- Who checks forms, the mobile layout, the purchase process, and performance tracking?
The label “AI website” does not automatically mean a lower price than professional WordPress development. Compare the same scope of service and the costs after launch. Initial savings can disappear if you soon have to pay for repairs or a rebuild.
A good website should attract relevant visitors, explain your offering, and make it easier for them to decide to contact you. This is exactly what we base our work at Strumark on: experience, technical knowledge, original design, and an understanding of your business, supported by AI tools that help us in our work.
Thinking about a new website, or already have one that is difficult to update? Contact Strumark and send a short description of your business or the address of your existing website. We will discuss what you need and prepare a clear quote for development or improvements.
