10 key considerations when creating your business website
Learn the top 10 essentials to ensure your website’s success from day one.
Update
October 8, 2024
October 8, 2024
As a business owner, whether you’re building your website independently or through a web developer or marketing agency, there are essential elements to consider to ensure your project’s success. Here, we outline ten key factors to keep in mind for a high-quality business website.
1. Ensure ownership of your site
Using popular website builders like Wix, Squarespace, or Shopify can be easy, but these platforms maintain ownership over key aspects of your site. While you may own your domain and content, your site itself is reliant on the platform’s software and hosting. For complete ownership, consider building your site with WordPress, a platform powering nearly half of all websites online. With WordPress, you have full control over your site’s design, functionality, and SEO potential, and a vast community for support.
2. Original, engaging content
Craft content that’s unique, relevant, and engaging for visitors. Especially for SEO, your content should clearly answer visitors’ questions. For instance, if your business offers carpet cleaning, visitors want to know details like service areas, turnaround times, and pricing—not just your company history. Keep titles and headings concise, with text that’s clear and information-rich.
3. High-quality, original photos
Photos are crucial for engaging website visuals. Ideally, use original photos of your products or services. If original photos are unavailable, premium stock images can be a good substitute, though it’s best to use them sparingly and ensure they fit seamlessly with your design. Optimized images are essential for good SEO—choose ones with accurate file names, concise descriptions, and manageable file sizes.
4. Custom design for a unique look
Using pre-made templates may seem convenient, but it risks making your site look generic—or worse, identical to a competitor’s. To stand out, go for a custom design tailored to your business content. If you work with a designer, they can develop a design that reflects your brand’s unique character while aligning with your goals.
5. Fast load times
Speed matters—studies show visitors leave sites that take longer than 5-6 seconds to load. Ideally, aim for load times under 3 seconds. Several factors contribute to site speed: quality hosting, clean code, optimized images, and streamlined plugins and fonts. Fast sites improve user experience and positively impact SEO.
6. Security first
Website security is essential to protect your site from hackers and malicious bots. Implement security measures like firewalls, encryption, and secure passwords, and keep your software updated. A secure site builds trust with your users and reduces vulnerabilities.
7. Regular updates
Keep your website content current. Regularly update essential details like contact information, service offerings, and pricing. Also, ensure your software and plugins are updated for security and performance. Keeping a fresh website engages users and contributes to positive SEO results.
8. Optimized for mobile devices
With mobile browsing now surpassing desktop, your site must look great on all screen sizes. Some elements might need adjustments for smaller screens, such as buttons, navigation, or even call functions. Proper mobile optimization ensures a smooth experience for mobile users.
9. Keep your site up to date
Trends evolve quickly, and a site designed just a few years ago may look outdated. Platforms like WordPress with Elementor make it easy to update site design to align with new trends, without needing extensive code changes. Fresh designs help your site stay relevant and appealing to users.
10. Prioritize UX/UI Design
For a website to be user-friendly, its UX (User Experience) and UI (User Interface) must be thoughtfully crafted. UX focuses on navigation, load speed, and usability, while UI involves the visual aspects like color, fonts, and icons. Effective UX/UI design keeps users engaged and ensures they can find what they’re looking for quickly.
Effective website development is key to business growth
Investing in a high-quality website is not just about improving your online presence—it’s about enhancing your brand’s credibility and engaging effectively with your customers. At Strumark Web Design, we specialize in creating custom SEO-optimized WordPress websites that are specifically designed to meet the needs of service providers. Our approach ensures your site is not only visually appealing but also fully functional, optimized for mobile devices, and equipped to handle the latest digital marketing strategies. Contact us to see how our expertise can help elevate your business and make a lasting impact in your industry.
Get a no-cost preview
of your new homepage
Discover how your new website could look—with a free homepage preview. Just fill out our form, and we’ll set up a live preview on a Strumark subdomain. Impressed by the transformation? You can opt to purchase the complete website. If not, no worries—you’ll still receive a JSON file of the design to use with your own developer.
*Please note: Due to high demand, we may not be able to accommodate all requests. If needed, selections will be made based on our internal criteria.
I’m thrilled to give you a firsthand look at our design skills. Sign up for a free homepage preview. We can’t wait to impress you!
Ljubo Struharik, Founder & CEO of Strumark
You might also like
Title: You Might Also Like
Text:
Make your business stand out
in search results
Get a custom SEO website that puts your business in front of those searching for what you offer. Enhance your online presence and connect with more customers. Start with a free homepage design proposal based on your filled-out form today.